FOR THE RECORD...

July 8, 2020

There are more than 750,000 active podcasts in existence today that cover nearly any topic you can think of. From general categories like business, lifestyle and entertainment, to the super niche and obscure—like the history of gnomes (yes, gnomes)—podcasts are an easy...

June 26, 2020

At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there.

If your customers are men who watch sports, advertise on ESPN. If your customers are truck drivers, advertise on billboards along the highways...

June 9, 2020

The first half of 2020 was a tumultuous start for most everyone across the world. In the professional sphere, digital marketers have dealt with unprecedented shifts in content, processes and approaches. With the international news cycle suddenly dominated by informatio...

June 2, 2020

Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive strategy, implementation plan and resources—in that order. 

A marketing strategy is the overarching scheme developed to achieve a long-...

May 15, 2020

Businesses everywhere are dipping deep into their wells of creativity to adjust to the demands of COVID-19. Some companies are offering free delivery and pick-up options, while others are sharing secret recipes with their target audience. Whatever their approach, busin...

April 27, 2020

There is no other way to say it: it’s a scary time to be a business owner right now. There’s more that you need to know and understand beyond how to stop the spread of COVID-19. As a business owner, you need to know how to address this issue within your individual busi...

April 7, 2020

Content marketing is one of the best long-term investments a company can make, as long as it’s executed correctly. It can help increase traffic and bring top-notch leads back to your organization. 

A survey by the Content Marketing Institute found that 92% of marketers...

March 24, 2020

The COVID-19 pandemic is changing where and how we work. In about half the countries worldwide, organizations are examining policies and changing workflow so people can work from home.  

Transitioning to work-from-home can take time and effort. Workers need to set up a...

March 7, 2020

The world of digital marketing is constantly changing, and it takes a savvy marketer to stay on top of industry changes, strategic successes, and constantly evolving social and search engine algorithms. Many small businesses struggle to keep up without a marketing depa...

February 18, 2020

February 5, 2020—Cleveland, OH—SME Cleveland has named Jennifer Malcolm, president and CEO of full-service digital marketing agency Jennasis & Associates, as a 2020 Distinguished Marketing and Sales Award (DMSA) recipient.

The DMSA is the profession’s premier honor to a...

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