FOR THE RECORD...

September 21, 2020

From brick-and-mortar to dedicated e-commerce operations, businesses owners have found themselves operating in a long-term “new normal” created by the COVID-19 pandemic. 

Fresh from wide-scale mandated shutdowns, business owners might still need to work around sporadic...

September 9, 2020

Dynamic digital marketing strategies have always been vital for business success. Now, they are proving crucial for survival as businesses face challenges posed by the COVID-19 pandemic.

Many brick-and-mortar business owners are scrambling to boost their businesses’ on...

August 31, 2020

A company’s brand goes beyond an eye-catching logo and a captivating slogan. A brand is a connection—a personal, emotional relationship between a business and a consumer. A successful brand consistently delivers a specific service or need that continues to build on thi...

August 9, 2020

You’ve updated your business plan, launched a new product or service, and are excited to let the world know what's new with your venture. Before the big reveal, however, make sure your branding does justice to your growing business—or your news may just fall flat.

What...

July 21, 2020

In a screen-driven world where a majority of decisions are made from mobile devices, marketers must employ new digital techniques to stay ahead of consumers. Where organic word-of-mouth marketing once owned the traditional marketing space, consumers now regularly turn...

July 8, 2020

There are more than 750,000 active podcasts in existence today that cover nearly any topic you can think of. From general categories like business, lifestyle and entertainment, to the super niche and obscure—like the history of gnomes (yes, gnomes)—podcasts are an easy...

June 26, 2020

At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there.

If your customers are men who watch sports, advertise on ESPN. If your customers are truck drivers, advertise on billboards along the highways...

June 9, 2020

The first half of 2020 was a tumultuous start for most everyone across the world. In the professional sphere, digital marketers have dealt with unprecedented shifts in content, processes and approaches. With the international news cycle suddenly dominated by informatio...

June 2, 2020

Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive strategy, implementation plan and resources—in that order. 

A marketing strategy is the overarching scheme developed to achieve a long-...

May 15, 2020

Businesses everywhere are dipping deep into their wells of creativity to adjust to the demands of COVID-19. Some companies are offering free delivery and pick-up options, while others are sharing secret recipes with their target audience. Whatever their approach, busin...

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