Over the last few years more of the general population has become increasingly aware of the importance of creating a strong personal brand. Reality TV shows have become popular and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; some examples of successful personal brands that have stood the test of time are:
- Martha Stewart
- Tony Robbins
- Richard Branson
They have all used their personal brands to build phenomenal business empires. Newer celebrities have shown us how to build a strong personal brand by being our amazing authentic selves. This is actually a major key in successful attraction marketing. Celebrities naturally build a personal brand by default. While we tend to think of celebrities when considering personal branding – we all have our own personal brand! Social Media has leveled the playing field and has made it far more common for everyday people to become household names. Every day people are becoming renown in their own right using personal branding techniques on the internet. It makes sense that you will be able to sell more of what you’ve got if more people know, like and love you.
So how is this relevant to you and your business?
Your personal profile and brand also play a major role with increasing a potential customer’s trust, relationship and likeliness to buy from you. Branding is a critical component to a customer’s purchasing decision because it’s all about how they perceive you. Building a powerful personal brand will also increase the opportunities that will arise when people recognize you for what you do. From getting paid to speak on stage, publicity opportunities and potential book deals to TV appearances; so many other options become open to you when you build a strong personal brand.
Here are a few things to consider when developing a personal brand:
- What you do
- Who you serve
- What results you desire
- Your passions, morals and values
Usually a personal brand will develop through what you do. You will find people referring to you as the “go to” person for something in particular – when you couple this with a smart marketing strategy you can literally become the “go to” expert in your niche or area of expertise.
We are living in such an exciting time with an abundance of opportunities – you can literally become famous for just being yourself and doing what you love.
The importance of branding should not be overlooked as an integral part of your business strategy regardless of your industry. When you develop a powerful personal brand and partner it with Social Media, you can literally take your business with you wherever you go and continue to grow your business and benefit from many different opportunities.
Don’t know where to begin? Let Jennasis and Associates create the perfect brand that best suits your image and the goals you wish to achieve.